Author: Christine Longwell


  • Why Software Is Now a Neighborhood, Not a Tool – Shifting to the Ecosystem Economy

    Ten years ago, the “experts” were worried about the future of the VAR channel. I was one of them, watching as Autodesk reigned in resellers to take the sales channel direct, thinking this is the future. The narrative back then was predictable: the cloud was coming, software was becoming “plug-and-play,” and the Value-Added Reseller—the local…

  • The Velveteen Rabbit and how the BOM Becomes Real

    Every time I see a BOM discussion on LinkedIn, my mind automatically returns to a specific role I had managing the BOM at a manufacturing startup. At the time, we were working in Excel, manually digging through CAD files stored on a shared drive. Initially, I worked in Manufacturing Engineering, attempting to assign parts to…

  • Will AI Finally Drive SOLIDWORKS Users to the Cloud?

    I had a chance to came back to 3DEXPERIENCE World (formerly SOLIDWORKS World) for the first time since 2012 and more than the name has changed.  The crowd was a bit smaller, a bit tamer, and a little greyer but the energy is enormous, particularly around what AI might do for the design community.  At…

  • Agile is Dead (really, really this time) but Oracle PLM lives on as Fusion Cloud

    If you have been around the PLM industry for as long as I have, you probably remember installing Agile on your server using a series of floppy disks and knowing you were on the verge of taking control of your product data.  Under Oracle’s ownership, Agile became wildly popular, particularly in the Med Device and…